7 Types of LinkedIn Posts That Inspire Action
Want to learn which types of posts create engagement, their purpose and posting frequency? Well here’s our list of 7 Types of LinkedIn Posts That Inspire Others to Take Action —
1. The Thought Leadership Post
These posts provide education and new ideas through short tips, extended commentary and videos.
- Goal / Objective: Build your authority on your topic within your network.
- Post Frequency: Once or Twice Weekly.
2. The Curated Post
Sharing other people’s content allows you to stay top of mind with your target audience without having to create your own consistently.
- Goal / Objective: Your goal with this type of post is to stay top of mind with your network while adding value to them.
- Post Frequency: Two times per week.
3. The Promote Your Content Post
Share blog posts from your website or videos from your YouTube Channel.
- Goal / Objective: The goal of this post is to drive traffic to the specific content you've created on your site or YouTube.
- Post Frequency: Two-Three Times Weekly or more if you have the content.
4. The Engagement Post
Ask questions or request comments on an idea or thought.
- Goal / Objective: Ask questions or request comments on an idea or thought.
- Post Frequency: Once a week / less often.
5. The Opinion Post
Share an opinion on something, either implicitly inviting others to join the conversation or explicitly asking them to share their opinions.
- Goal / Objective: Inspire a conversation with your network.
- Post Frequency: Once or Twice Monthly or Less Often.
6. The Celebration Post
Share your professional wins through insightful storytelling.
- Goal / Objective: Humanize yourself or your business while highlighting what you do professionally, allowing people to connect with you emotionally.
- Post Frequency: As appropriate.
7. The Current Events Post
Share your thoughts on topic trending in the media. Current events are top of mind for many people and prompt conversations around the subject.
- Goal / Objective: Inspire conversation around newsworthy events.
- Post Frequency: Only when relevant.
Final Thoughts on LinkedIn Posts...
The caveat to any of these suggestions is to proceed within the scope of your standard operating procedures. Some current events might be sensitive in nature and should be considered accordingly.
If you need help implementing these ideas into your marketing plan, we would be delighted to help, give Level Up a call today at (888) 754-5164.
