Michigan Home Improvement Company Increased Their Leads by 332% in 60-Days with Local SEO

Local SEO Campaign Summary

196%

Increase in Views on Search

139%

Increase in Calls from Search

108%

Increase in Site Visits from Search

400%

Increase in Site Form Submissions

Local SEO + Website Design CASE Study

Client Home Page

About MCM Services Inc

A Home Improvement Company SEO client logo

MCM Services is a family owned home improvement company located in Trenton, Michigan. With over 40 years in business, MCM offers a wide range of home renovation services to homeowners in the Downriver area, from roof replacements to window installation, or even kitchen and bath remodels.

The Project...

MCM Services Inc came to Level Up seeking assistance with getting more visibility to customers on Google. 

So we performed a series of test and analysis on their Google My Business listing, company website, and on-page & off-page SEO efforts. In our findings, we were able to identify numerous technical + design issues we could correct properly optimize to improve online visibility and convert more traffic into paying customers. 

We decided to create a brand new website design for MCM Services that would incorporate company branding, create a more intuitive design approach for easier navigation, optimize the site for mobile device viewing, incorporate more call-to-actions (CTA), and have longer & keyword enriched on-page content.  

After building out a brand new website, we put together a Local SEO strategy to optimize their Google My Business listing to drive maximum exposure and more engagement with their ideal customers on Google map search results. In addition, we corrected many off-page SEO issues that we uncovered during our analysis, and began link building campaigns to drive more exposure to the newly-built website in Google organic search results. 

The Results...

search views

196%

Phone Calls

139%

webSite Visits

108%

Marketing ROI (60-Day period)

95

Total Leads
(Calls + Forms)

20%

Avg Close Rate
for Industry

$15,450

Avg Renovation
Project Cost

$293,550

in Potential
Revenue Added

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